Archive for the ‘Opinion’ Category

Are all of your offerings from current crop? I see quite a few coffees with review dates that go back to 2014-2015.

Sunday, January 8th, 2017

The simplest answer is yes.
Part of what we try to do is offer consistency, plus rock star coffees too, that will never be seen again.

Some coffees have the full pedigree of the farm etc.  Others are CP Select for instance. CP select (Coffee Project) requires us to keep cupping coffees from different sources to stay in the same place in the cup. Its just WAY the heck simpler to re-brand those than try to manage endlessly changing info.

Bottom line on that is the more things change the more they stay the same.

Others would be Malabar Gold, La Minita, Felucca Blend that we’ve had around forever, but are obviously not from 1997. But similarly held to QC standards and continuity.

Similar thing with Decafs. Not the same crops but importers’ QC and cupping on our end keeps things in a bracket of expectation, that hopefully never drifts too far out of line.

And ALL the coffees roll over and over and over. Sometime we will get a gap between past crop and new crop where a coffee disappears for a while. OR we’ll start to blow out beans as Uncertain Blend when needed to manage inventory flow to meet with new crop.

And, some regions like Sumatra have an endless flow of imports, growing and picking, while others like Colombia have stronger cycles of crop and fly crop.

It’s a whole thing. Deadly dry stuff. Inventory management. But same as managing any other yearly crop.

So…  yes, some of the Rock Stars get reviews but then disappear forever. Some of the long time branded standards get reviews but which we’ve been monitoring for a decade or so. Others come and go before anyone jumps in to write anything.  Doesn’t mean they aren’t great, they just haven’t had as much exposure over time.

What’s So Special About Jamaican Blue Mountain?

Wednesday, October 14th, 2015

A customer asked,  “What’s so special about Jamaican Blue Mountain that drives the price to $60 a pound?  It’s not the taste…. and quite honestly it was no better than our favorite Guatemala CP Select.  So, what’s so special about Jamaican Blue?”

CoffeeProject: It’s partly the same thing that makes Kona Coffee taste so good, scarcity and marketing.

Both really ARE good, but as you pointed out, so is a really nice Guat. or many others.  In Hawaii’s case they’re good AND picked by OSHA protected labor that pay US taxes.

Scarcity plays a role too… Jamaica produces in a year what Brazil forgets to sweep up. So there’s a lot less JBM out in the market.  Same thing… really good- nice and nutty and delicate when done right.  But a few thousand barrels compared to a few thousand FREIGHTERS skews the value.

It’s definitely worth smoking a fifty dollar cigar or drinking a hundred dollar bottle of wine sometimes. Good things aren’t good for no reason.  Kona/Jamaica really ARE pretty great, but the runner ups are so pretty great too that there’s often not a big enough difference to justify being spendy on those things all the time.*

Coffee is also affected by who YOU are.  YOU change the taste and relationship of your coffee by how you feel.

Funny Story- We sometime get people back from their Hawaiian honeymoon. Best days of their lives, Hawaiian beaches, amazing hotels, and coffee. And they want another cup of THAT.

That’s a tall order.

That’s a $9,000 cup of coffee.

…But yeah, we can come close.  :)

( * …Scotch though… don’t skimp.  Chances are a pricey bottle of Scotch is going to be worth it )

Head of Programmes World Animal Protection Netherlands Statement on Kopi Luwak

Tuesday, June 23rd, 2015

” As NGO, World Animal Protection cannot formally endorse a product, but we have worked with CTB, visited plantations from which they source and the standard they use has been developed with our advice and guidance – we see this as a model of how a standard for kopi luwak should look like.  Moreover, UTZ Certified has recently banned the use of caged animals for coffee production within their code, meaning that all UTZ certified suppliers of CTB are now checked under this criteria in order to maintain their certification. “

Signed, Dirk-Jan Verdank
Head of Programmes World Animal Protection Netherlands
www.worldanimalprotection.nl

See the signed statement Here

and Here

WAP visited the origin company giving advice and guidance for collecting, foraging, and processing of the Wild Kopi Luwak beans. Regarding accreditation, their statement is on black and white and signed by the Head of Programmes, Dirk Jan Verdonk. ( see links above )

CTP,  The Coffee Project’s partner in promoting Wild Kopi luwak cares about the source and origin of coffees and therefore cooperated with World Animal Protection (WAP, before WSPA) to develop a way of collecting/foraging and processing which matches the needs of the Luwak living on and around the plantations and the jungle of Sumatra.

Wild Kopi Luwak is collected exclusively from monitored Arabica farmers, therefore all The Coffee Project’s Wild Kopi Luwak is traceable to the Gayo coffee farmer.

There are 131 registered collectors who provide this coffee each of whom forages on their own Certified farm, brings their coffee to a central facility in the village of Berewang Dewal.  In this facility collected Wild Kopi Luwak is checked against a quality standard by the Head of Collection.

MORE information on Wild Kopi LuwakTraceability can be found on CTB’s website http://wildgayoluwak.com/traceability/

 

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BasaBali is Helping To Preserve a Language

Sunday, June 21st, 2015

You can help too.

AND help to draw attention to CAGE FREE, WILD Kopi Luwak.

https://www.facebook.com/basabali.org/posts/889521891107578?notif_t=page_tag

Can something kind of goofy like Kopi Luwak be fun AND Ethical too? AND help others?

Yes is can.

There was a whole hullaballo about kopi luwak that you’ve probably seen…

Monday, June 8th, 2015

Thanks for the article. We’re aware of the controversy.  For many years The Coffee Project sold Kopi Luwak from our contact in Indonesia who we trust completely, but the bad press caused us to stop selling. We recently found a source of certified traceable beans and started up again.

http://wildgayoluwak.com/

After a period of working together with WAP (World Animal Protection Foundation) and UTZ Kapeh to ban “caged” Kopi Luwak, they achieved a great success:

UTZ and Rainforest Alliance won’t certify producers that keep civets in captivity to produce Kopi Luwak.
http://www.worldanimalprotection.us.org/news/sustainable-agriculture-network-san-bans-caged-civets-their-indonesian-farms

These are the people The Coffee Project are working with.

“As NGO, World Animal Protection cannot formally endorse a product, but we have worked with CTB, visited plantations from which they source and the standard they use has been developed with our advice and guidance – we see this as a model of how a standard for kopi luwak should look like. Moreover, UTZ Certified has recently banned the use of caged animals for coffee production within their code, meaning that all UTZ certified suppliers of CTB are now checked under this criteria in order to maintain their certification.”

So We’re confident they are free animals, and now we have documentation should anyone question it. Kopi luwak is a fun silly thing, but definitely all the fun got sucked out of it for a while.  Bad news is that Bad Press is hard to overcome. Hopefully people will find the CoffeeProject Kopi Luwak page in the process of doing research for raw kopi luwak Coffee.

Visiting So. Cal. Storefront?

Tuesday, January 28th, 2014

Q:  My wife and I will be coming down to Southern CA from Northern WA state the second week of February. We enjoy the coffee we have been ordering from you and are wondering if you have a retail space that we could visit when we are in your area.

A:  I’m sorry we’re not set up as a retail store.  There’s box packing but no real display or demos etc. I can recommend some coffee though. If you’re in Pasadena go to Jones Coffee on Raymond.  Chuck Jones’ family owns the farm in Costa Rica where his beans come from, and Rafael the roaster are both great guys.

On the west side us Urth Cafe. Just really nice coffee.

Also if you like Ethiopian food there are some places in Fairfax where you can finish dinner with real hand roasted Ethiopian coffee. I like Merkato.  Eyob is also a nice guy and you can buy teff and such in the little market.

The Calder exhibit is up and great, plus the Getty and Huntington Gardens are pretty awesome museums if you’re into that stuff. I’d also recommend a hike at Runyon Canyon (park on the Mulholland side!)  This is our backyard. if it’s a clear day you can see the ocean and all of LA to the mountains beyond Pasadena.  Spectacular if the weather is on your side.

Brazen Coffee Brewer Available This Summer

Friday, April 13th, 2012

The first automatic home coffee brewer with adjustable temperature and calibration settings- It's an auto drip coffee brewer with full control.  www.coffeeproject.comThe Brazen Coffee Brewer introduces a revolutionary new vision in coffee brewing – where you, are in total control of the brewing process.

Most coffee makers, including most commercial versions, do not allow the customer to change the brewing temperature of their coffee. Before the Brazen coffee maker, there were no consumer versions available with a pre-soak function, and almost all had poor extraction due to poor design of water dispersion.

One of the key aspects of well brewed coffee is making sure the grounds are evenly saturated. Unlike most home brewers which drip from the middle, Brazen brewers saturate the grounds in a shower of hot water, at the right speed, and the right temperature.

Some of the highly innovative features of the Brazen Coffee maker include:
• Accurate temperature control
• Calibration features including altitude correction
• A pre-soak feature and and adjustable rest time
• Manual water release for teas, also the perfect temperature
• A stainless steel carafe

WHY is Temperature control so important?
Having control over the brew temperature enables you to decide at what temperature you would like your coffee brewed. Different brewing temperatures will extract different flavors from your coffee and can greatly affect the character of the cup. Since no single brewing temperature is ‘right’ or perfect, hotter may not always better. In simple terms; being able to choose the brewing temperature gives you control over the flavor of the coffee because the temperature affect how much is drawn from the grounds. Draw too much and it’s bitter, draw too little and it’s weak. By adjusting the grind, the quantity AND the temperature you have greater control.

The Brazen Brewer is designed to prevent temperature over shoot, and glide.
A common occurrence when heating water to a specific temperature is to ‘overshoot’ this target because the heaters are not turned off until the water is at temperature – unfortunately electric heaters continue to heat the water for some time after that. The idea of a glide is this; once your desired brewing temperature is set in the Brazen’s memory, the Brewer is designed, using patent pending technology, to recognize this set point. Program settings reduce the power to the heaters so that they are almost off when the water is at the temperature you choose. By having the glide feature you minimize missing the water temperature you set. A good analogy is to compare it to driving up to a “STOP” sign with the stop sign being the set point. If you are driving at 60 mph when you come to the stop sign, despite pressure on the brakes, the car WILL runs past the “STOP” sign into the intersection, and potentially into great peril. If you de-accelerate some distance before the “STOP” sign (as I am sure you do) your ability to stop exactly where you want becomes much greater. The same theory is applied to the glide feature. The goal is to hit the set point versus racing past it.

For even MORE information about coffee, visit our website www.CoffeeProject.com

Additional info about the Brazen Brewer can be found here.

A bunch of Home Roasting startup answers

Thursday, September 1st, 2011

Yes, Once roasted, the beans do benefit from resting. For two reasons:

First, is out gassing. Freshly roasted beans expel C02 for a period of time which prevent perfect saturation by water. The effect of brewing coffee right out of the roaster is “Bloom”. While the hot water is trying to saturate the grounds, the grounds are simultaneously pushing C02 outward due to the hot water reducing saturation. Resting for a day is fine. (That’s the very short version of that.)

The second reason
to let them rest is the same effect that causes leftovers to taste better. Totally empirical and totally personal. But you will find that something like Costa Rica beans are perfect after a day or so, up to a week; while others (Yemen? North African?) tend to start singing after 3-4-5 days. Blending for espresso is a whole range of alchemy and quantum coffee logic of its own, but some blends can be held back for a week or more before they’re just right.

Bottom line is preference.

NEVER put coffee in the freezer or fridge. The reason is condensation. Cold objects exposed to warmer air will attract nasty ambient moisture that settles on your beans. The ONLY way to make that work is to let them reach room temperature before opening up a perfectly sealed container. Its much better to keep them in a sealed at room temperature and use up beans within a week or so.

Keep and treat your green coffee just like dried split peas or lentils. Unless you are storing many thousands of pounds for more than a year, storing tens of pounds in plastic is just fine. Stick them on the shelf away from stinky things like garlic and brand new rubber tires.

Yes, coffee ages, but it’s subtle. Over a VERY long time coffee loses some of its fresh off the farm sparkle, but that is replaced by increased body. Over the course of a year you can tell, but the month to month difference is pretty slight.

Whether you are ordering a bunch of kinds all at one or a lot of one thing all at once, economy will be increased by larger orders. Ordering a single pound of one kind of bean once a week is the most expensive way to go. Twenty pounds of all the same kind would begin the least expensive way to go, and continue getting better from there. Cost effectiveness is in the tiered pricing of some beans as well as being able to ship a lot of coffee all at once to one location.

Our prices fluxuate with the season, and what’s on hand (and what will be on hand due to wars, weather, speculation, government hooha, etc) Sometime you’ll find more bulk pricing options than other times.

DON’T let price be confused with quality. A lot of pricing is about scarcity. Price and quality are totally different. Related, but different. A better prepped coffee will probably taste better and raise the price, but swimming in it probably knock the price right back down again.

Everything we’ve got is good in it’s own way. Like colors, or children, there is no ‘best’, only different. A lot depends on context. And a lot depends on how your day is going.

The Coffee Project has a variety of coupon codes that pop up sometimes. Some of the most common are the birthday codes (tell us your birthday month! orders@coffeeproject.com) and things like “No Rush” for when you’re in no rush to get an order. Our e-newsletter often mentions active codes. But for the most part the prices on the website are pretty much as fair as possible as they are.

The SR500 is currently our favorite roaster. Everything about it is the perfect balance for one or two people’s needs. Function, economy, design, ease of use; all there. After four or five generations it’s just about perfect. It roast about 5 ounces at a time and depending on the effect you want and your conditions, you can overfill or under fill the roaster. Factors include power supply, kinds of beans, amount of chaff, degree of roast. But after a few tries you’ll be an expert at what works.

Roasting coffee is a lot like throwing darts, you get better and better at it the more you do it, And while it’s popular to try and work it all out on paper with a slide rule and computer aided guessing, The Coffee Project’s stance is just relax and have fun with it. No one has to hook their stove or toaster up to a computer to cook an egg or make toast. Bottom line is pay attention. That’s all you need to do.

Coffee is as varied as cheese or wine or bread. There’s a lot of room to be spendy if you want, and a lot of room to experiment with exotica, but there’s also broad and deep availability of comfortable, easy, and familiar goodness. Any doubts in choosing your very first coffee to home roast? Go for our Colombian Patron. It’s got awesome preparation, it’s got a familiar “coffee” taste, it’s easy to roast, the producers are among the most ethical on the PLANET and because the supply is so stable, it’s never that pricey. it’s just a perfect choice to begin exploring from.

Any questions? Just ask.

Frugal shopping

Wednesday, August 3rd, 2011

On your website and saw that the coffee prices were pretty good. Six dollars for one pound of beans I could roast myself! But shipping cost was as much as the coffee. I was looking for a way to enjoy quality coffee for cheaper but I don’t think this works.

———-

Buying a single pound is definitely not going to be as cost effective as buying multiple pounds all at once. That’s probably true in buying anything. We have a starting point in our shipping structure that makes it worthwhile for us to process and bag a up a single pound. While many customers DO order only one or two pounds at a time, most buy at least 5-10 pounds at a time- especially since raw coffee stores so well. Many also order 10-20 pound bags where available for the price breaks.

If you’re willing to buy a bit more coffee all at once and watch for the coupon codes in our newsletter, you can get the cost per pound down too. First time orders for instance may use the online code “Newcomer” for 5% off beans. We also have birthday codes good during the month you were born for 10% off beans. And in our email newsletter we sometimes have random short time frame promotions.

The very best way to manage the overall cost of an order is to buy a bit more all at once and combine that with the online ordering codes. Ordering a single pound would be the most pricey way to go.

Coffee is a lot like wine in that price is sometimes more about scarcity (and marketing) than quality. So don’t let price be your guide in choosing beans. Instead, let what you like guide you. Colombian (also Mexican, and Brazilian) beans for instance tends to be well priced and terrific quality even though not as expensive as others. Colombian etc are often some of the very best available. Prices are relatively low compared to smaller producers just because Colombia grows so much of it. Also like wine, different regions are going to taste different. For a small difference in price you can have beans that are wilder tasting, fruity, more chocolate, buttery, citrusy; whatever suits your tastes in coffee best. You can even blend coffees to balance what you like most in them.

If it’s ALL about price however, not about regional variations in coffee or consistency, we do have Uncertain Blend
http://coffeeproject.com/shop/magento/raw-coffee-beans/uncertain-blend.html Very inexpensive especially for practicing, and many of our customers are committed to it. It’s all excellent coffee, just mixed up together and without any pedigree.

Using a birthday code, eight pounds Uncertain Blend and shipping works out to only $5.25 to your door.

I hope thats helpful info for when price is a leading factor, and that you do decide to source ALL of your beans via The Coffee Project.

How do raw coffee prices compare to roasted coffee prices?

Friday, July 8th, 2011

A lot of that depends on what scale you’re using. If you are comparing apples to apples raw coffee is normally about half the price of roasted. Coffee pricing is a lot like wine pricing. Rarity or quality both have their influences on price.

Even comparing green coffee against itself, a pound of green microlot Colombian is going to be more expensive than a pound green from a larger commercial farm. So you’d have to compare the rarity of the coffee against each other. Not all wines are the same just as not all coffees are the same.

There’s no comparison AT ALL between fresh roasted coffee and a can of coffee. That’s a quality issue.

If you are comparing whole beans coffee in a grocery store against home roasted coffee the margins may be a little closer, but you are adding in the element of staleness in the store bought coffee. …How long did it take for that coffee to be roasted, packed, get on a truck, get to the front of the shelf, and finally get used up at home?

And, don’t be fooled by the 12 oz pound pricing! a real pound is 16 ounces, so factor that in.

Once you’ve accounted for quality, scarcity, freshness, it’s very close to half the price roasting coffee at home. Its hard to beat the consistency of what a professional roaster can produce from her specialty coffee shop, but, its going to cost you half as much as doing it at home. Its a lot like going out to dinner.

Your friends will also be completely knocked out at how good your coffee is. THEIR coffee will taste like swill :) while costing twice what yours did. That’s well worth the ten or so minutes at home to roast up a batch or two, just in bragging rights.

Raw coffee beans store well, a year or so. If you buy raw coffee bulk it will always be as fresh as possible once roasted, and always roasted exactly the way you like it best. Store bought coffee has about the same shelf life as bread, or milk. So there’s a big tertiary saving in roasting your own right there.

Currently the market is crazy. Coffee prices are through the roof. The mega-corporations have held back their price increases as much as possible over the last year or so, but they’re also sitting on coffee they bought 3-4-5 years ago. Sooner or later they are going to have to buy current crops and as we’ve seen recently, even the corporate giants will raise their prices and the margins will once again be closer to half the price.

Overall, Its the difference between corporate food and fresh homemade food. Homemade is better, less expensive, and just takes a little love to produce something spectacular. Its worth the effort.