Archive for the ‘Opinion’ Category

Nuggets, Nuggets, and Nuggets.

Saturday, April 30th, 2011

“…since we are fairly newer roasters we’ve really had fun trying different beans. We really like the Indian beans… what is the typical season for buying these? That way I know to stock up. We REALLY like the mysore nuggets!”

A lot of coffee around the globe gets picked and processed around November/ December. Depending on the origin and importer it either dribbles into the US all year or it arrives in chunks.

Last summer we brought in a LOT of different Indian coffee all at once, but at the same time coffee prices have gone kaplooey, so we didn’t bring in as much as we wanted and ended up running out. Especially because these were really yummy examples the long time customers knew to grab a bunch at the bulk prices when they found one they really like; because everyone else will too. Its kind of like wine.

On the other hand there are coffees we always have. Some of those are called CP Select, and some are highly branded like La Minita or Josuma. Those are selections we can pretty much assure will be around all the time at the same quality each time they are ordered.

Then there are the jewels that pass through like some of those Indian beans, Cup of Excellence beans, or something really unique that has a quality deserving a spot light.

Recently the Burundis arrived. Those will eventually run low too but something else will be arriving that’s equally special.

There ARE Nuggets out there now that could go on the menu, the only problem is that we’re swimming in everything else at the moment and just can’t put everything thats ever been grown everywhere on the menu all at once. :) The biggest problem right now is the price of raw coffee. Every time we restock or try to buy forward into the year our replacement costs have gone up. We’re probably in a bubble, but we’re also in some reality too.

In the early 90’s coffee was at an all time low as certain world trade agreements ended. Following that, here was an effort to bolster prices by paying attention to farmer’s quality of life, the coffee’s actual quality!, sustainability, reaching new markets… All that has worked really really well. Farmers are no longer selling the crop before its even flowered just to survive. Established demand has increased overall, brand new markets are creating greater demand, quality is WAY up,

Unfortunately… over the last ten years or so, (whether you believe in climate change or not;) yields have been dropping, there isn’t as much new land to consume, weather patterns have followed drought with floods. So worldwide warehoused supplies are dropping, prices are climbing, and speculators are almost certainly right that prices will continue to climb.

Thats a long answer to a simple question…

Broadly speaking we’ll probably see new crop Nuggets sometime in the summer. Nuggets are definitely on the list to become a CP Select option that we’ll always have. The question right now is only whom to commit to, when to commit to this price or that price. And, buying some of one coffee definitely means we won’t be buying some of some other coffee.

Quality, Price, and Availability- pick any two and it will cost the other.

Home based coffee business?

Friday, April 22nd, 2011

Its common for home roasters to see themselves in business. Here are a few random thoughts…

“I need a big air roaster” “I need a big drum roaster” “I need a wall of home roasters”

If you ever find a used SonoFresco (Syd and Jerry, Coffee Kinetics) roaster super cheap, buy one of those. New, they are pricey, but they are terrific work horses for 1.25 pound batches that end at about a pound. Easy to fix, very little maintenance. Or consider BBQ roasting.

Home machines are intended for home use. You could run a number of Behmors or Gene Roasters simultaneously, but you’ve also got to factor what your time is worth. IF you can sell coffee at $30 a pound you should. If you can’t, then what’s it really worth for you to stand staring at a home machine for 20 minutes? What happens during the holidays when fifteen people all ask for a pound of beans. And do you really want to take money from friends?

Even though home roasting is super fun and great for small batches of a pot or so a day; find a shop that will roast 20 lbs at a time for you. It might cost .80 to 1.10 a pound for the service but roasting even 3 pounds an hour on multiple machines at home will be highly inconsistent, take all day, and eventually kill a home machine. Selecting that coffee, producing a sample and bagging it up after will be plenty of work for you. You’d still the coffee expert! but spend your time selling and reaching that 20 lb minimum asap.

The FIRST thing you need are orders- even before buying beans. If you can settle on a single coffee and know it well, sell the heck out of that first. Get 20 lbs roasted (you’ll wind up with about 17) and shop that around to hair dressers’, small mom n pop groceries, friends, farmers markets, tiny sandwich shops, and groups. Make them an offer they can’t refuse; because they will. You’re going up against, in the very best scenario, Trader Joe’s $4 a can whole beans. What your pitch to make them part with $15 or so?

The concept of custom roasting at home is appealing but there’s a LOT of competition out there where people are selling roasted coffee for almost the price of green. Whatever your concept is, its got to be a twist on what already works, and people will have got to know about it. Having orders and no roasted beans is a far better problem than having roasted beans and no orders. Sell first, roast after.

Keep it simple. Start with a single core coffee. Even that model it will be VERY difficult to get a business going. Yes, since you are a home roaster you can modify it with some additional components… but don’t go committing yourself to roasting 60 lbs of coffee because you suddenly need tens pounds each of your super cool Holiday blend. You also want your coffee to be FRESH. So get the orders first, roast, then deliver. Or you risk sitting on beans that are going stale.

If you want to make blends, think about dolling up the core coffee you’ve had roasted with small amounts of home roasted. That’s within reach.

Familiarity and consistency are your friends. If your customer liked a coffee, they’ll want it again. And again and again, you hope. Its familiarity and consistency that made Starbucks go from known to huge. If a coffee shop never had the same thing twice, or it was radically different than last time, they probably won’t get many repeat orders. If you can produce even ONE good roasted coffee over and over and over you’ll gain a following. Build on that. Question what practices will be sustainable. Keep them simple.

Simplicity is WAY hard enough.

Another approach is to start with BREWED coffee instead, and hit all those locations mentioned. A couple new / used air pots will cost about $30 each. Make the daily rounds swapping out 2.2 liters of awesome coffee at $1.50 a cup ( fifty 6 oz cups per pound minus supplies) vs trying to move roasted coffee by the pound. Sure. leave a few $5 half pounds of that batch on hand, but don’t plan on it flying off the shelf. Be very conservative with expectations. …Be VERY conservative with expectations.

You may need to make friends with a commercial kitchen to work out of if things get serious. DON’T go buying a kitchen!! just borrow one from a friend. Maybe cross market your coffee to pay for the space…

Learn from others… There are plenty of coffee businesses that no longer exist, simply because they spent more than they made. Those cheap air pots are available out there for a reason. Before you spend anything, think hard about what the net cash in pocket will be in the end. Think about scale… where do things begin to work? Where do they cease working?

… The Coffee Project STILL has stuff on the shelves from the very first home roasting kit produced in Spring 1997.

Listen to your significant other, your parents, people who have success in what THEY do. Listen to your mentors. Work it out on paper (really!) before you go spending. Take your expectations and cut them in half. Take your expected costs and double them. If its still a good idea, go for it!

Even at that, no matter how perfect the plan is, its still not perfect. Plan on a lot of misses before things start to work as first imagined. Have an escape plan too. There really is a LOT of value in taking a concept (buy low, sell high) and creating that whole virtual world on paper first.

Taking a hobby into being a business is a big deal. It’s doable, but it will take commitment and a lot of work.

Yay Us!

Sunday, March 13th, 2011

Just got this from a happy customer (unedited):

“Comment: Dear Coffee Project,
I never do this so excuse me if I ramble but I just wanted to write you a bit about my experience with your company. Here goes:
I began roasting in 2003. I saw Kenneth Davids’ book on coffee roasting in a used book store and thought, “For a buck, how wrong can I go?” I ordered a Freshroast plus 8 from Sweet Maria’s which ended up being defective and I had to get another. Soon after I introduced roasting to my brother who found you guys online. We opted to chip in together to buy 100$ worth of beans to get a free Freshroast for him. We were so happy with the coffee and the roaster that we promptly bought 100$ more and gave the Freshroast to a friend and got him into home roasting! Over the years since we’ve home roasted on and off, always purchasing from you and always pleased! Recently I decided to get back into it when I found an old box of beans I’d gotten from 2006. I was worried since I’ve always heard that beans are only good for 2 years. I decided to try emailing you guys and received a prompt response about the beans. The response was essentially, “Go ahead and roast but forget the decaf it’s too old.” That made my day (week really)! I immediately got to roasting and was glad I did (turns out the older Yemen Mocha was pretty choice). After that I decided to take a look at what’s out there for roasters… I bought a SR500 (with 5 pounds free!!!) and have been working through that as well! Believe it or not I’m already putting together another order.
All this to say every time I’ve called, emailed or contacted you guys in any way I’ve been pleased. I love your philosophy of trying to get new people into roasting. I’ve never had any complaints. I look forward to ordering from you guys for years to come!”

:)

Share the Love

Thursday, March 3rd, 2011

Do you LOVE The Coffee Project?
Send a movie clip of no more than 15 seconds that says why you love:

1) The Coffee Project
2) Home Coffee Roasting
3) Your favorite roaster
4) Your favorite bean or origin

One clip for each topic. Send us one or all four, to orders@coffeeproject.com

We’ll take the best ones and show the world!
If we use yours, we’ll send you a li’l sumthin’ too. :)

A Funny FreshRoast movie

Monday, February 22nd, 2010

Share this with your roaster friends!

Click here to order the Freshroast SR-500 coffee roaster.

The New Website Format

Friday, December 11th, 2009

Indeed some things are taking longer to settle in than others. Big things and little things are still popping up in the new website that need to be addressed.

In the meantime, please pardon our dust :)

If you have any trouble shopping, or see areas that need improvement please let us know.

You can always reach us by email, or give us a call.

Yay! a new Roast Magazine is here. September October 2009

Wednesday, August 26th, 2009

Roast Magazine is a high quality industry magazine for coffee professionals. What that means to YOU is that it’s not dumbed down to the lowest common denominator. Its high grade information stated clearly and in depth for when information really matters. It’s by professionals for professionals. But we guarantee it to impact your daily cup too. Awesome editorial design, images, and clear writing.

This issue includes the second half of “Signed, Sealed, Delivered” about how coffee is chosen and makes it to your cup.

“A State of Flux” looks in detail at the vast changes taking place in Ethiopia’s Commodity Exchange system. What might it mean as Specialty Coffee is required to move through a commodity format?

Read about Brazil in Navigating origins! Alternative Africas in The Coffee Review:Rwanda, Burundi, and Tanzania

And, How the Pros use a Roast Log. Plus MUCH more

Another Freebie

Friday, December 26th, 2008

Yay! more free stuff.
Ordering now will also get you a free copy of Imbibe Magazine in your box until supplies run out.

When you subscribe to Imbibe, use this link for up to 46% off the regular subscription price.
Imbibe Magazine, 46% off via The Coffee Project

Imbibe Magazine is indispensable for broadening your knowledge of our liquid culture. Great for the mixologist, home brewers, wine fanatics, tea lovers, and anyone who loves the exotic. Learn how to work with absynthe, make your own maraschino cherries from scratch, and more.

What’s a good value right now?

Thursday, December 11th, 2008

The Fresh Roast coffee roaster is a GREAT value.

Why?
Because while stove top roasting is absolutely FREE, your time is worth something too. For less than a hundred bucks you’ve got one of the most highly controllable machines, plus the beans you need to get roasting right out of the box. The only other machine with as great a degree of control is the Gene Cafe. Also a great value, but a different kind of value.

Get the Fresh Roast coffee roaster for yourself, or a friend, its the easiest entry into the highest control, high satisfaction coffee roasting. They’re inexpensive, they have a super track record, and they’re easy to use. In about two tries you’re an expert. Fast, economical, and easy- for the best, freshest coffee possible. That’s value.

And here’s a great habit to get into on a daily basis; while brewing a batch of morning coffee- roast a batch too. The time frame is just about the same, eight minutes plus or minus. So no extra time in your day is used up while you’re in the kitchen anyway. What’s easier than that?

And as you know, the BEST COFFEE ON THE PLANET is really not expensive. Most of the greatest raw coffees are anywhere from 4- 6 dollars a pound, even less when you buy a bunch at once. And, green coffee doesn’t go stale. THAT’S a great value.

The Gene Cafe is a different kind of value. Its a roaster that you’ll use about once or twice a week. It roasts a lot of coffee at once, 11 ounces at a time. When you need high control, high quality, and a higher volume of roasted beans, the Gene Cafe is the way to go. Indeed its about 4 time the price of a Fresh Roast coffee roaster but its also roasting about 4 times as much, so the value is just as strong depending on your needs.

So for the best value, the highest degree of control, and the greatest simplicity- look to the Fresh Roast coffee roaster, or the Gene Cafe.

But is home coffee roasting difficult?

Tuesday, November 4th, 2008

I found your website about roasting coffee at home and how easy it is. I also found others that say it can be really difficult. I would like to try roasting at home to see what kind of results I get. Do you still offer a sample that I can try?

Thanks for writing! …Yeah, it really is pretty easy.

Like a lot of things that require some familiarity, if you ask a rocket scientist for a description of how to fry an egg for instance, they may give you way more info than you need, they’ll want to tell you everything they know, and make it sound like… well, rocket science.

It’s not rocket science.

Home coffee roasting is as difficult or easy as you want to make it for yourself. If you can measure- exactly the same way you measure oatmeal or flour, and you can turn a dial- exactly as you turn the timer on a stove, then you can easily roast coffee too.

There are a lot of professional bakers out there, or professional chefs, and there is some arcane knowledge in most arts and crafts. But there are also a lot of everybody else who also bake or make PB&Js or cookies every day. Home coffee roasting is the very same skill set as making a batch of cookies or frying an egg. Pretty doable.

Yes, we still do the sample beans. The sample beans will be a good introduction for you. They’ll certainly take the mystery out of it. AND you’ll wind up with some coffee to drink. The sample isn’t huge but you’ll get the idea.

Home coffee roasting is easy, cheap, fun, good for the world; there’s really no downside and no barrier to giving it a try. You’ll probably want to eventually have a real home coffee roaster with a plug, but you can do it on a stovetop for free to get the concept. Its easy.